Great lessons for writers who blog

Last week marketing guru, Seth Godin, posted a free ebook on his site. Knock Knock is about creating effective websites. Today, he has posted another ebook, Who's There?

If you are a writer who is blogging. If you are a writer who is not blogging. I urge you to go to the site and download a copy of Who's There? While it's written for corporate marketing types, I think this ebook has some great lessons for writers.

Why do you blog? Who is your audience? Do you want to build readership? Is it a marketing tool?

Don't think you need a website? Don't think you need a blog? Think again.