Monday, July 18, 2005

Jesus Christ Superstar and Book Marketing

Yes, the Marketing Geek strikes again. I read this awesome article in the Kansas City Star in which Paul Horsley discusses the cultural impact of Jesus Christ Superstar when it first came out in 1970. While he writes about the musical and religion, I think what he says rings true for publishing as well.

He writes, "Suddenly, pop culture, theater and religion came together in a way that trumped 'The Greatest Story Ever Told' and all the other hokey period films about Jesus.

"It made perfect sense to us in 1970 that Jesus sang to a rock beat, for we needed to invent him just as every generation has done. ..."

"...'Superstar' hit its mark because it was synthetic: It fused styles and genres and came up with something fresh. Music and religion would be better off if creative people in both areas got busy doing the same thing for a new generation."

INTEGRATE. DARE TO BE DIFFERENT.
KNOW YOUR AUDIENCE.
MEET THEM WHERE THEY ARE AT TODAY.

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